Women is...: Define the Business

Define the Business

Shock set in when we realized that those enthusiastic readers were not the first market we needed to tap. Prototype in hand, we found ourselves in the business of selling advertising. That's when we discovered that both of us loved producing the product and neither of us knew anything about sales or liked doing it. Lesson learned: If you've got a partner, make sure at least one of you knows how to bring in the money month after month.